Yas Island, Abu Dhabi have collaborated with Netflix to create ‘Stranger Things: The Experience’ on Yas Island, Abu Dhabi. Launched to coincide with the show’s highly anticipated series finale, this campaign was rolled out across the UAE and the UK through high-impact OOH and a digital storytelling series featuring their original brand ambassador, Millie Bobby Brown. By bringing the mystery of Hawkins to life through immersive sets and nostalgic 80s environments, we invited fans to step off the screen and into a real-world adventure. This multi-market approach utilized global star power and strategic outdoor visibility to position Yas Island as a premier cultural destination for Gen Z and millennial travelers worldwide.