My name is Yasmina,
I’m currently an Art Director at Momentum, Dubai. I’ve collaborated with many talents within the industry with over 7 years of experience in advertising in the Middle East, my specialty in illustration led to successful art direction in storytelling for campaigns for major brands.
By blending my specialized background in illustration with strategic storytelling, I’ve created successful campaigns for major global and regional brands such as Toyota, Subway and Yas Island. I believe that whether captured in a single frame or a film, a well-crafted story is the shortest distance between two people, reminding us of the human experiences we all share.
mina.khorma@gmail.com
“Spill the Tea” Self Portrait
Brands I Worked For
Awards & Recognization
Two Effie Bronze Awards | Dubai, UAE – Hidden Gyms for Gymkuma for David vs. Goliath and Experiential Marketing | 2022
One Show Shortlist | New York, USA – Health & Wellness: Out of Home and Experiential/ Immersive/ Events – Hidden Gyms for Gymkuma Activewear | 2022
Two Caples Bronze Awards | London, England – Hidden Gyms for Gymkuma Activewear: Radical New Strategy and GIG’s Staincyclopedia: Direct | 2022
Caples Awards Shortlists | London, England – 5 Shortlists; 3 for Hidden Gyms for Gymkuma Activewear and 2 for GIG’s Staincyclopedia | 2022
Dubai Lynx Bronze Award in Media – Category: Breakthrough on a Budget - Hidden Gyms for Gymkuma Activewear | 2022
Dubai Lynx Print & Publishing Shortlist – GIG’s Staincyclopedia | 2022
Dubai Lynx Healthcare Shortlist – Category: Breakthrough on a Budget - Hidden Gyms for Gymkuma Activewear | 2022
Effie Awards Shortlist | MENA – Category: David Vs Goliath - Hidden Gyms for Gymkuma Activewear | 2022
Effie Awards Shortlist | MENA – Category: Experiential Marketing - Hidden Gyms for Gymkuma Activewear | 2022
Effie Awards Shortlist | MENA – Category: Small Budgets: Products - Hidden Gyms for Gymkuma Activewear | 2022
Graduated majoring in Illustration and minoring in Business of Art and Design with Honors | May 2019
Gold and Silver ADDY Award JB Cross Platform Campaign ADDY – The Wurst Movement for Film | 2018 – 2019
NSAC District Level Student Silver ADDY - The Wurst Movement for Film, Video & Sound | 2018 – 2019, Issued by American Advertising Competition
Committee Member – International Committee | Jan 2015 – May 2019
Illustration Representative of the Student Advisory Committee | Aug 2017 – May 2019