Gymkuma

Agency: Wunderman Thompson

Creative Director: Raya Abu Jaber

Art Director: Yasmina Khorma

Uplifted the logo and branding for a sportswear brand by integrating color theory, and modernizing the look of Gymkuma as a brand by utilizing illustrations of bears which translates from ‘Kuma’ - Japanese for bear. Created products, merchandise and social usage that utilizes the new branding.